GLOSSERY OF TERMS

PROFESSIONAL WEBSITE DESIGN AND DEVELOPMENT SINCE 1994

Client Extranet

Hit Report Glossary of Terms

Your site statistics or analytics

Hit Reports reports are actually an analysis of your log files. It gives you a detailed live overview of your site's activity. These important statistics help you quickly determine the growth and needs of your site. See FAQs for more information.

In order to use Hit Reports, you will need to understand the definitions of the terms listed below:

Glossary of Terms

Banner Ad
Browser
Cache Bandwidth Ratio
Cache Hit Ratio
Clickthrough
Clickthrough Rate
Cookie
Department
Domain
Download
Entry Page
Ending Page
Exit Page
Error
Error Hit
Hit
Host
IP Address
Keyword
Impression
Local Keyword
Log File
Page
Path
Platform
Referrer
Robot/Spider
Session
Site
Starting Page
Traversal
Unique Error
URL
User
View
Visit
Visit Duration

For more Information please see Hit Report FAQ's

Banner Ad (Advertisement)
Banner ads are graphic images located on web pages that contain advertising copy inviting users to click on the banner ad to hyperlink to the advertiser's web site.

Browser
Also known as a web browser, a browser is defined as software that is used to view pages located on the Internet or an Intranet. The two most popular web browsers are Microsoft Internet Explorer and Netscape Navigator (various versions).

Cache Bandwidth Ratio
The cache bandwidth ratio is defined as the percentage of bandwidth (megabytes) that was cached by your proxy server or Firewall. (Cached Bandwidth -- Total Bandwidth) x 100 = Cache Bandwidth Ratio.

Cache Hit Ratio
The cache hit ratio is defined as the percentage of hits that were cached by your proxy server or firewall.' (Cached Hits -* Total Hits) x 100 = Cache Hit Ratio.

Clickthrough
A clickthrough is defined as an event where a web site visitor clicks on a banner ad, thus exiting the web site to visit the web site that is hyperlinked to the banner ad.

Clickthrough Rate
The clickthrough rate is defined as the percentage of banner ad impressions (views) that the viewer actually clicked on (clickthroughs). (Clickthrough + Impression) x 100 = Clickthrough Rate.

Cookie
A small amount of information which a web server sends to a browser that uniquely identifies that browser.

Department
A department is defined as a group of hosts or users that have been identified as belonging to the same group (such as the Finance Department on a corporate Intranet).

Domain
A domain is defined as a classification of a group of computers that are in some way related.

Each domain has a suffix that indicates to which top-level domain it belongs. There are only a limited number of top-level domains. Examples include: com (commercial business), edu (educational institutions), net (network organizations), org (organizations, non-profit), gov (government agencies) and .mil (military).

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Download
A download is defined as a request by a user to transfer a file from the FTP Server to the user (client).

Entry Page
An entry page is defined as the first page that a visitor viewed during a visit to a web site. Although the entry page is often the same as a web site's home page, in many cases visitors enter a web site on different pages due to different links from other web sites.

Ending Page
An ending page is defined as the last page that a visitor viewed before they ended a session.

Exit Page
An exit page is defined as the last page that a visitor viewed before they exited a web site.

Error
Errors are defined as pages that visitors attempted to view, but received an error message instead. Often these errors occur because of broken links (links to pages that do not exist anymore) or when an unauthorized visitor attempts to access restricted pages (for example if the visitor does not have a password to access the page).

Error Hit
An error hit is defined as a hit to a web site that results in an error. An example of an error hit would be a hit to a page that resulted in an error message such as 'Tile not found".

Hit
A hit is defined as a single file that is transferred to a web browser. Thus, a single HTML (Hypertext Markup Language) document containing multiple in-line images (.JPG, GIF, PNG, etc.) would be counted as multiple hits to a web site. In addition, erroneous requests to transfer files are also counted as hits.

Host
A host is defined as a computer that is connected to the Internet and represents an IP (Internet Protocol) address on the Internet. For example, the host www.sane.com represents the IP address 208.144.25 1.1

Keyword
A keyword is defined as a word or group of words that a user typed in a text box at a search engine or directory in order to search for web sites containing information related to these words.

Impression
An impression is defined as a view of a banner ad located on a web page. CPI is Cost Per Impression

IP Address
The Internet Protocol Address identifies a specific machine attached to the Internet. It is usually a number like 209.66.114.146

Local Keyword
A local keyword is defined as a word or group of words that a user typed in a text box in a local search engine (on the local web site, versus on a search engine such as Yahoo) to search for information on the web site related to these words.

Log File
A file created by a Web server which contains all of the access information regarding the activity on that server.

Page
Also known as a web page, a page is defined as a single file on a web server. For example a page could be an HTML (Hypertext Markup Language) document, an image, a Java applet, etc.

Path
A path is defined as the first 2 - 10 consecutive pages (defined by the user on the General Options screen) viewed by a web site visitor.

Platform
A platform is defined as a specific operating system (such as Windows 95, Macintosh, OS/2, etc.) used by a visitor to a web site.

Referrer
A referrer is defined as a page that directs visitors to another web page. Many times visitors are directed or referred to a page that is on an entirely different web site. This is the case when a user is referred to a web site from a search engine such as Yahoo. Sometimes users are referred to a page within the same web site by another page in the web site (such as the home page).

Robot/Spider
A robot or spider is a (non-human) agent that visits web sites in order to index the web sites for their search engine or directory.

SESSIONS

Session (Proxy Server / Firewall Reports)
A session is defined as a series of consecutive views of a web site by the same user. If the user does not view a new web page in the specified period of time (the default is 30 minutes), the next page viewed by that user is considered the start of a new session. Because the number of sessions is calculated using complex algorithms, these figures are considered estimates.

Session (FTP Server Reports)
A session is defined as a series of consecutive downloads from a FTP server by the same user. If the user does not download another file in the specified period of time (the default is 30 minutes), the next file downloaded by that user is considered the start of a new session. Because the number of sessions is calculated using complex algorithms, these figures are considered estimates.

Session Duration (FTP Reports)
Session duration is defined as the length of time a user spends downloading files from a FTP? server during a session. For analysis and for presentation purposes, Session Durations are broken down into categories such as "Didn't Stay", "Less than I minute", "I - 2 minutes", etc.

Session Duration (Proxy Server / Firewall Reports)
Session duration is defined as the length of time a specific user spends accessing the Internet through a proxy server or firewall during a session. For analysis and for presentation purposes, Session Durations are broken down into categories such as "Didn't Stay", "Less than I minute", "I - 2 minutes", etc.

Site
Also known as a web site, a site is defined as a location on the Internet.

Starting Page (Proxy Server / Firewall Reports)
A starting page is defined as the first page that a user viewed (landed on) during a session through a proxy server or firewall.

Traversal
A traversal is defined as an individual journey by a web site visitor that follows a specific path.

Unique Error
A unique error is defined as the total number of distinct errors encountered by all visitors to a web site.

User
A user is defined as a host that accessed a web site, FTP server, proxy server, or firewall by entering a proper username and password.

URL
Universal Resource Locator is a means of identifying an exact location on the Internet. (For example http://www.confluence-is.net)

View
A view is defined as a hit to a web page, excluding user defined files such as in-line images (.JPG, GIF, PNG, etc.), Java applets, etc.

Visit
A visit is defined as a series of consecutive views of a web site by the same user. If the user does not view a new web page in the specified period of time (the default is 30 minutes), the next page viewed by that user is considered the start of a new visit. Because the number of visits are calculated using complex algorithms, these figures are considered estimates.

Visit Duration
Visit duration is defined as the length of time a specific user spends on a web site during a visit. For analysis and for presentation purposes, Visit Durations are broken down into categories such as "Didn't Stay", "Less than I minute", "I - 2 minutes", etc.

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